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Brand Dilution: When Do New Brands Hurt Existing Brands?
Brand Dilution: When Do New Brands Hurt Existing Brands?
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Chris Pullig
- Title/Author
- Brand Dilution: When Do New Brands Hurt Existing Brands? / Chris Pullig ; Carolyn J. Simmons, Richard G. Netemeyer
- Publish Info
- New York : American Marketing Association, 2006.
- Material Info
- pp. 52-66
- General Note
- Includes Biblography Reference
- Added Entry-Personal Name
- Carolyn J. Simmons, Richard G. Netemeyer
- Host Item Entry
- Journal of marketing. : Vol. 70 No. 2 (2006. 4) 2006, 04
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271046
MARC
008210325s2006 ulk aa eng■022 ▼a00222429
■1001 ▼aChris Pullig
■24510▼aBrand Dilution: When Do New Brands Hurt Existing Brands?▼dChris Pullig▼eCarolyn J. Simmons, Richard G. Netemeyer
■260 ▼aNew York▼bAmerican Marketing Association▼c2006.
■300 ▼app. 52-66
■500 ▼aIncludes Biblography Reference
■7001 ▼aCarolyn J. Simmons, Richard G. Netemeyer
■773 ▼tJournal of marketing.▼gVol. 70 No. 2 (2006. 4)▼d2006, 04
■856 ▼uhttps://www.jstor.org/stable/30162085
■SIS ▼aS037930▼b60077308▼h8▼s2▼fP
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