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Understanding Consumer Responses to Product Risk Information
Understanding Consumer Responses to Product Risk Information
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Anthony D. Cox
- Title/Author
- Understanding Consumer Responses to Product Risk Information / Anthony D. Cox ; Dena Cox, Gregory Zimet
- Publish Info
- New York : American Marketing Association, 2006.
- Material Info
- pp. 79-91
- General Note
- Includes Biblography Reference
- Added Entry-Personal Name
- Dena Cox, Gregory Zimet
- Host Item Entry
- Journal of marketing. : Vol. 70 No. 1 (2006. 1) 2006, 01
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271038
MARC
008210325s2006 ulk aa eng■022 ▼a00222429
■1001 ▼aAnthony D. Cox
■24510▼aUnderstanding Consumer Responses to Product Risk Information ▼dAnthony D. Cox▼eDena Cox, Gregory Zimet
■260 ▼aNew York▼bAmerican Marketing Association▼c2006.
■300 ▼app. 79-91
■500 ▼aIncludes Biblography Reference
■7001 ▼aDena Cox, Gregory Zimet
■773 ▼tJournal of marketing.▼gVol. 70 No. 1 (2006. 1)▼d2006, 01
■856 ▼uhttps://www.jstor.org/stable/30162074
■SIS ▼aS037929▼b60077308▼h8▼s2▼fP
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