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Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions
Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Martin Spann
- 서명/저자
- Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions / Martin Spann , Gerard J. Tellis
- 발행사항
- New York : American Marketing Association, 2006.
- 형태사항
- pp. 65-78
- 주기사항
- Includes Biblography Reference
- 기타저자
- Gerard J. Tellis
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271037
MARC
008210325s2006 ulk aa eng■022 ▼a00222429
■1001 ▼aMartin Spann
■24510▼aDoes the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions ▼dMartin Spann▼eGerard J. Tellis
■260 ▼aNew York▼bAmerican Marketing Association▼c2006.
■300 ▼app. 65-78
■500 ▼aIncludes Biblography Reference
■7001 ▼aGerard J. Tellis
■773 ▼tJournal of marketing.▼gVol. 70 No. 1 (2006. 1)▼d2006, 01
■856 ▼uhttps://www.jstor.org/stable/30162073
■SIS ▼aS037929▼b60077308▼h8▼s2▼fP
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