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Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Emotional Branding and the Strategic Value of the Doppelgänger Brand Image / Craig J. Thompson , Aric Rindfleisch, Zeynep Arsel
- 발행사항
- New York : American Marketing Association, 2006.
- 형태사항
- pp. 50-64
- 주기사항
- Includes Biblography Reference
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271036
MARC
008210325s2006 ulk aa eng■022 ▼a00222429
■1001 ▼aCraig J. Thompson
■24510▼aEmotional Branding and the Strategic Value of the Doppelgänger Brand Image ▼dCraig J. Thompson▼eAric Rindfleisch, Zeynep Arsel
■260 ▼aNew York▼bAmerican Marketing Association▼c2006.
■300 ▼app. 50-64
■500 ▼aIncludes Biblography Reference
■7001 ▼aAric Rindfleisch, Zeynep Arsel
■773 ▼tJournal of marketing.▼gVol. 70 No. 1 (2006. 1)▼d2006, 01
■856 ▼uhttps://www.jstor.org/stable/30162072
■SIS ▼aS037929▼b60077308▼h8▼s2▼fP
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