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Brands as Signals: A Cross-Country Validation Study
Brands as Signals: A Cross-Country Validation Study
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Tülin Erdem
- 서명/저자
- Brands as Signals: A Cross-Country Validation Study / Tülin Erdem , Joffre Swait, Ana Valenzuela
- 발행사항
- New York : American Marketing Association, 2006.
- 형태사항
- pp. 34-49
- 주기사항
- Includes Biblography Reference
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271034
MARC
008210325s2006 ulk aa eng■022 ▼a00222429
■1001 ▼aTülin Erdem
■24510▼aBrands as Signals: A Cross-Country Validation Study ▼dTülin Erdem▼eJoffre Swait, Ana Valenzuela
■260 ▼aNew York▼bAmerican Marketing Association▼c2006.
■300 ▼app. 34-49
■500 ▼aIncludes Biblography Reference
■7001 ▼aJoffre Swait, Ana Valenzuela
■773 ▼tJournal of marketing.▼gVol. 70 No. 1 (2006. 1)▼d2006, 01
■856 ▼uhttps://www.jstor.org/stable/30162071
■SIS ▼aS037929▼b60077308▼h8▼s2▼fP
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