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Benchmarking Marketing Capabilities for Sustainable Competitive Advantage
Benchmarking Marketing Capabilities for Sustainable Competitive Advantage
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Douglas W. Vorhies
- Title/Author
- Benchmarking Marketing Capabilities for Sustainable Competitive Advantage / Douglas W. Vorhies ; Neil A. Morgan
- Publish Info
- New York : American Marketing Association, 2005.
- Material Info
- pp. 80-94
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Neil A. Morgan
- Host Item Entry
- Journal of marketing. : Vol. 69 No. 1 (2005. 1) 2005, 01
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271027
MARC
008210325s2005 ulk aa eng■022 ▼a00222429
■1001 ▼aDouglas W. Vorhies
■24510▼aBenchmarking Marketing Capabilities for Sustainable Competitive Advantage ▼dDouglas W. Vorhies ▼eNeil A. Morgan
■260 ▼aNew York▼bAmerican Marketing Association▼c2005.
■300 ▼app. 80-94
■500 ▼aIncludes Bibliography Reference
■7001 ▼aNeil A. Morgan
■773 ▼tJournal of marketing.▼gVol. 69 No. 1 (2005. 1)▼d2005, 01
■856 ▼uhttps://www.jstor.org/stable/30162034
■SIS ▼aS028011▼b60077308▼h8▼s2▼fP
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