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Benchmarking Marketing Capabilities for Sustainable Competitive Advantage
Benchmarking Marketing Capabilities for Sustainable Competitive Advantage
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Benchmarking Marketing Capabilities for Sustainable Competitive Advantage / Douglas W. Vorhies , Neil A. Morgan
- 발행사항
- New York : American Marketing Association, 2005.
- 형태사항
- pp. 80-94
- 주기사항
- Includes Bibliography Reference
- 기타저자
- Neil A. Morgan
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271027
MARC
008210325s2005 ulk aa eng■022 ▼a00222429
■1001 ▼aDouglas W. Vorhies
■24510▼aBenchmarking Marketing Capabilities for Sustainable Competitive Advantage ▼dDouglas W. Vorhies ▼eNeil A. Morgan
■260 ▼aNew York▼bAmerican Marketing Association▼c2005.
■300 ▼app. 80-94
■500 ▼aIncludes Bibliography Reference
■7001 ▼aNeil A. Morgan
■773 ▼tJournal of marketing.▼gVol. 69 No. 1 (2005. 1)▼d2005, 01
■856 ▼uhttps://www.jstor.org/stable/30162034
■SIS ▼aS028011▼b60077308▼h8▼s2▼fP
