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Balancing Acquisition and Retention Resources to Maximize Customer Profitability
Balancing Acquisition and Retention Resources to Maximize Customer Profitability
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Werner Reinartz
- 서명/저자
- Balancing Acquisition and Retention Resources to Maximize Customer Profitability / Werner Reinartz , Jacquelyn S. Thomas, V. Kumar
- 발행사항
- New York : American Marketing Association, 2005.
- 형태사항
- pp. 63-79
- 주기사항
- Includes Bibliography Reference
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271026
MARC
008210325s2005 ulk aa eng■022 ▼a00222429
■1001 ▼aWerner Reinartz
■24510▼aBalancing Acquisition and Retention Resources to Maximize Customer Profitability ▼dWerner Reinartz▼eJacquelyn S. Thomas, V. Kumar
■260 ▼aNew York▼bAmerican Marketing Association▼c2005.
■300 ▼app. 63-79
■500 ▼aIncludes Bibliography Reference
■7001 ▼aJacquelyn S. Thomas, V. Kumar
■773 ▼tJournal of marketing.▼gVol. 69 No. 1 (2005. 1)▼d2005, 01
■856 ▼uhttps://www.jstor.org/stable/30162033
■SIS ▼aS028011▼b60077308▼h8▼s2▼fP
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