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Balancing Acquisition and Retention Resources to Maximize Customer Profitability
Balancing Acquisition and Retention Resources to Maximize Customer Profitability
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Werner Reinartz
- Title/Author
- Balancing Acquisition and Retention Resources to Maximize Customer Profitability / Werner Reinartz ; Jacquelyn S. Thomas, V. Kumar
- Publish Info
- New York : American Marketing Association, 2005.
- Material Info
- pp. 63-79
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Jacquelyn S. Thomas, V. Kumar
- Host Item Entry
- Journal of marketing. : Vol. 69 No. 1 (2005. 1) 2005, 01
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271026
MARC
008210325s2005 ulk aa eng■022 ▼a00222429
■1001 ▼aWerner Reinartz
■24510▼aBalancing Acquisition and Retention Resources to Maximize Customer Profitability ▼dWerner Reinartz▼eJacquelyn S. Thomas, V. Kumar
■260 ▼aNew York▼bAmerican Marketing Association▼c2005.
■300 ▼app. 63-79
■500 ▼aIncludes Bibliography Reference
■7001 ▼aJacquelyn S. Thomas, V. Kumar
■773 ▼tJournal of marketing.▼gVol. 69 No. 1 (2005. 1)▼d2005, 01
■856 ▼uhttps://www.jstor.org/stable/30162033
■SIS ▼aS028011▼b60077308▼h8▼s2▼fP
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