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Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions
Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Itamar Simonson
- Title/Author
- Determinants of Customers Responses to Customized Offers: Conceptual Framework and Research Propositions / Itamar Simonson
- Publish Info
- New York : American Marketing Association, 2005.
- Material Info
- pp. 32-45
- General Note
- Includes Bibliography Reference
- Host Item Entry
- Journal of marketing. : Vol. 69 No. 1 (2005. 1) 2005, 01
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271024
MARC
008210325s2005 ulk aa eng■022 ▼a00222429
■1001 ▼aItamar Simonson
■24510▼aDeterminants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions ▼dItamar Simonson
■260 ▼aNew York▼bAmerican Marketing Association▼c2005.
■300 ▼app. 32-45
■500 ▼aIncludes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 69 No. 1 (2005. 1)▼d2005, 01
■856 ▼uhttps://www.jstor.org/stable/30162031
■SIS ▼aS028011▼b60077308▼h8▼s2▼fP
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