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The Concept of Hope and Its Relevance to Product Evaluation and Choice
The Concept of Hope and Its Relevance to Product Evaluation and Choice
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Deborah J. MacInnis
- Title/Author
- The Concept of Hope and Its Relevance to Product Evaluation and Choice / Deborah J. MacInnis ; Gustavo E. de Mello
- Publish Info
- New York : American Marketing Association, 2005.
- Material Info
- pp. 1-14
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Gustavo E. de Mello
- Host Item Entry
- Journal of marketing. : Vol. 69 No. 1 (2005. 1) 2005, 01
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271022
MARC
008210325s2005 ulk aa eng■022 ▼a00222429
■1001 ▼aDeborah J. MacInnis
■24510▼aThe Concept of Hope and Its Relevance to Product Evaluation and Choice ▼dDeborah J. MacInnis▼eGustavo E. de Mello
■260 ▼aNew York▼bAmerican Marketing Association▼c2005.
■300 ▼app. 1-14
■500 ▼aIncludes Bibliography Reference
■7001 ▼aGustavo E. de Mello
■773 ▼tJournal of marketing.▼gVol. 69 No. 1 (2005. 1)▼d2005, 01
■856 ▼uhttps://www.jstor.org/stable/30162029
■SIS ▼aS028011▼b60077308▼h8▼s2▼fP
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