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The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovat...
The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations

Detailed Information

Material Type  
 기사
ISSN  
00222429
Author  
Kevin Zheng Zhou
Title/Author  
The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations / Kevin Zheng Zhou ; Chi Kin (Bennett) Yim and David K. Tse
Publish Info  
New York : American Marketing Association, 2005.
Material Info  
pp. 42-60
General Note  
Indudes Bibliography Reference
Added Entry-Personal Name  
Chi Kin (Bennett) Yim and David K. Tse
Host Item Entry  
Journal of marketing. : Vol. 69 No. 2 (2005. 4) 2005, 04
Electronic Location and Access  
 url
모체레코드  
모체정보확인
Control Number  
kjul:60271010

MARC

 008210324s2005        ulk                          aa    eng
■022    ▼a00222429
■1001  ▼aKevin  Zheng  Zhou
■24510▼aThe  Effects  of  Strategic  Orientations  on  Technology-  and  Market-Based  Breakthrough  Innovations  ▼dKevin  Zheng  Zhou▼eChi  Kin  (Bennett)  Yim  and  David  K.  Tse  
■260    ▼aNew  York▼bAmerican  Marketing  Association▼c2005.
■300    ▼app.  42-60
■500    ▼aIndudes  Bibliography  Reference
■7001  ▼aChi  Kin  (Bennett)  Yim  and  David  K.  Tse
■773    ▼tJournal  of  marketing.▼gVol.  69  No.  2  (2005.  4)▼d2005,  04
■856    ▼uhttps://www.jstor.org/stable/30162044
■SIS    ▼aS028012▼b60077308▼h8▼s2▼fP

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