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Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay
Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay / Christian Homburg , Nicole Koschate, Wayne D. Hoyer
- 발행사항
- New York : American Marketing Association, 2005.
- 형태사항
- pp. 84-96
- 주기사항
- Indudes Bibliography Reference
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271008
MARC
008210324s2005 ulk aa eng■022 ▼a00222429
■1001 ▼aChristian Homburg
■24510▼aDo Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay ▼dChristian Homburg▼eNicole Koschate, Wayne D. Hoyer
■260 ▼aNew York▼bAmerican Marketing Association▼c2005.
■300 ▼app. 84-96
■500 ▼aIndudes Bibliography Reference
■7001 ▼aNicole Koschate, Wayne D. Hoyer
■773 ▼tJournal of marketing.▼gVol. 69 No. 2 (2005. 4)▼d2005, 04
■856 ▼uIndudes Bibliography Reference
■SIS ▼aS028012▼b60077308▼h8▼s2▼fP
