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Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Matthew L. Meuter
- Title/Author
- Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies / Matthew L. Meuter ; Mary Jo Bitner, Amy L. Ostrom, Stephen W. Brown
- Publish Info
- New York : American Marketing Association, 2005.
- Material Info
- pp. 61-83
- General Note
- Indudes Bibliography Reference
- Added Entry-Personal Name
- Mary Jo Bitner, Amy L. Ostrom, Stephen W. Brown
- Host Item Entry
- Journal of marketing. : Vol. 69 No. 2 (2005. 4) 2005, 04
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271007
MARC
008210324s2005 ulk aa eng■022 ▼a00222429
■1001 ▼aMatthew L. Meuter
■24510▼aChoosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies ▼dMatthew L. Meuter▼eMary Jo Bitner, Amy L. Ostrom, Stephen W. Brown
■260 ▼aNew York▼bAmerican Marketing Association▼c2005.
■300 ▼app. 61-83
■500 ▼aIndudes Bibliography Reference
■7001 ▼aMary Jo Bitner, Amy L. Ostrom, Stephen W. Brown
■773 ▼tJournal of marketing.▼gVol. 69 No. 2 (2005. 4)▼d2005, 04
■856 ▼uhttps://www.jstor.org/stable/30162045
■SIS ▼aS028012▼b60077308▼h8▼s2▼fP
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