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Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Adoption
Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Adoption
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Daniel Corsten
- Title/Author
- Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Adoption / Daniel Corsten ; Nirmalya Kumar
- Publish Info
- New York : American Marketing Association, 2005.
- Material Info
- pp. 80-94
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Nirmalya Kumar
- Host Item Entry
- Journal of marketing. : Vol. 69 No. 3 (2005. 7) 2005, 07
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270998
MARC
008210324s2005 ulk aa eng■022 ▼a00222429
■1001 ▼aDaniel Corsten
■24510▼aDo Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Adoption ▼dDaniel Corsten ▼eNirmalya Kumar
■260 ▼aNew York▼bAmerican Marketing Association▼c2005.
■300 ▼app. 80-94
■500 ▼aIncludes Bibliography Reference
■7001 ▼aNirmalya Kumar
■773 ▼tJournal of marketing.▼gVol. 69 No. 3 (2005. 7)▼d2005, 07
■SIS ▼aS028013▼b60077308▼h8▼s2▼fP
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