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The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, and Strategic Behavior
The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, and Strategic Behavior
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Eric M. Olson
- Title/Author
- The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, and Strategic Behavior / Eric M. Olson ; Stanley F. Slater, G. Tomas M. Hult
- Publish Info
- New York : American Marketing Association, 2005.
- Material Info
- pp. 49-65
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Stanley F. Slater, G. Tomas M. Hult
- Host Item Entry
- Journal of marketing. : Vol. 69 No. 3 (2005. 7) 2005, 07
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270996
MARC
008210324s2005 ulk aa eng■022 ▼a00222429
■1001 ▼aEric M. Olson
■24510▼aThe Performance Implications of Fit among Business Strategy, Marketing Organization Structure, and Strategic Behavior▼dEric M. Olson▼eStanley F. Slater, G. Tomas M. Hult
■260 ▼aNew York▼bAmerican Marketing Association▼c2005.
■300 ▼app. 49-65
■500 ▼aIncludes Bibliography Reference
■7001 ▼aStanley F. Slater, G. Tomas M. Hult
■773 ▼tJournal of marketing.▼gVol. 69 No. 3 (2005. 7)▼d2005, 07
■856 ▼uhttps://www.jstor.org/stable/30162056
■SIS ▼aS028013▼b60077308▼h8▼s2▼fP
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