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The Impact of Cobranding on Customer Evaluation of Brand Counterextensions
The Impact of Cobranding on Customer Evaluation of Brand Counterextensions
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Piyush Kumar
- Title/Author
- The Impact of Cobranding on Customer Evaluation of Brand Counterextensions / Piyush Kumar
- Publish Info
- New York : American Marketing Association, 2005.
- Material Info
- pp. 1-18
- General Note
- Includes Bibliography Reference
- Host Item Entry
- Journal of marketing. : Vol. 69 No. 3 (2005. 7) 2005, 07
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270993
MARC
008210324s2005 ulk aa eng■022 ▼a00222429
■1001 ▼aPiyush Kumar
■24510▼aThe Impact of Cobranding on Customer Evaluation of Brand Counterextensions ▼dPiyush Kumar
■260 ▼aNew York▼bAmerican Marketing Association▼c2005.
■300 ▼app. 1-18
■500 ▼aIncludes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 69 No. 3 (2005. 7)▼d2005, 07
■856 ▼uhttps://www.jstor.org/stable/30162053
■SIS ▼aS028013▼b60077308▼h8▼s2▼fP
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