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The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications
The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Judith A. Garretson
- Title/Author
- The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications / Judith A. Garretson ; Scot Burton
- Publish Info
- New York : American Marketing Association, 2005.
- Material Info
- pp. 118-132
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Scot Burton
- Host Item Entry
- Journal of marketing. : Vol. 69 No. 4 (2005. 10) 2005, 10
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270990
MARC
008210324s2005 ulk aa eng■022 ▼a00222429
■1001 ▼aJudith A. Garretson
■24510▼aThe Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications ▼dJudith A. Garretson▼eScot Burton
■260 ▼aNew York▼bAmerican Marketing Association▼c2005.
■300 ▼app. 118-132
■500 ▼aIncludes Bibliography Reference
■7001 ▼aScot Burton
■773 ▼tJournal of marketing.▼gVol. 69 No. 4 (2005. 10)▼d2005, 10
■856 ▼uhttps://www.jstor.org/stable/30166555
■SIS ▼aS028014▼b60077308▼h8▼s2▼fP
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