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Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Stephen W. Brown
- Title/Author
- Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure / Stephen W. Brown ; Frederick E. Webster Jr., Jan-Benedict E. M. Steenkamp, William L. Wilkie, Jagdish N. Sheth, Rajendra S. Sisodia, Roger A. Kerin, Deborah J. MacInnis, Leigh McAlister, Jagmohan S. Raju, Ronald J. Bauerly, Don T. Johnson, Mandeep Singh and Richard Staelin
- Publish Info
- New York : American Marketing Association, 2005.
- Material Info
- pp. 1-25
- General Note
- Includes Bibliography Reference
- Host Item Entry
- Journal of marketing. : Vol. 69 No. 4 (2005. 10) 2005, 10
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270984
MARC
008210324s2005 ulk aa eng■022 ▼a00222429
■1001 ▼aStephen W. Brown
■24510▼aMarketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure ▼dStephen W. Brown▼eFrederick E. Webster Jr., Jan-Benedict E. M. Steenkamp, William L. Wilkie, Jagdish N. Sheth, Rajendra S. Sisodia, Roger A. Kerin, Deborah J. MacInnis, Leigh McAlister, Jagmohan S. Raju, Ronald J. Bauerly, Don T. Johnson, Mandeep Singh and Richard Staelin
■260 ▼aNew York▼bAmerican Marketing Association▼c2005.
■300 ▼app. 1-25
■500 ▼aIncludes Bibliography Reference
■7001 ▼aFrederick E. Webster Jr., Jan-Benedict E. M. Steenkamp, William L. Wilkie, Jagdish N. Sheth, Rajendra S. Sisodia, Roger A. Kerin, Deborah J. MacInnis, Leigh McAlister, Jagmohan S. Raju, Ronald J. Bauerly, Don T. Johnson, Mandeep Singh and Richard Staelin
■773 ▼tJournal of marketing.▼gVol. 69 No. 4 (2005. 10)▼d2005, 10
■856 ▼uhttps://www.jstor.org/stable/30166549
■SIS ▼aS028014▼b60077308▼h8▼s2▼fP
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