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Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Stephen W. Brown
- 서명/저자
- Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure / Stephen W. Brown , Frederick E. Webster Jr., Jan-Benedict E. M. Steenkamp, William L. Wilkie, Jagdish N. Sheth, Rajendra S. Sisodia, Roger A. Kerin, Deborah J. MacInnis, Leigh McAlister, Jagmohan S. Raju, Ronald J. Bauerly, Don T. Johnson, Mandeep Singh and Richard Staelin
- 발행사항
- New York : American Marketing Association, 2005.
- 형태사항
- pp. 1-25
- 주기사항
- Includes Bibliography Reference
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270984
MARC
008210324s2005 ulk aa eng■022 ▼a00222429
■1001 ▼aStephen W. Brown
■24510▼aMarketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure ▼dStephen W. Brown▼eFrederick E. Webster Jr., Jan-Benedict E. M. Steenkamp, William L. Wilkie, Jagdish N. Sheth, Rajendra S. Sisodia, Roger A. Kerin, Deborah J. MacInnis, Leigh McAlister, Jagmohan S. Raju, Ronald J. Bauerly, Don T. Johnson, Mandeep Singh and Richard Staelin
■260 ▼aNew York▼bAmerican Marketing Association▼c2005.
■300 ▼app. 1-25
■500 ▼aIncludes Bibliography Reference
■7001 ▼aFrederick E. Webster Jr., Jan-Benedict E. M. Steenkamp, William L. Wilkie, Jagdish N. Sheth, Rajendra S. Sisodia, Roger A. Kerin, Deborah J. MacInnis, Leigh McAlister, Jagmohan S. Raju, Ronald J. Bauerly, Don T. Johnson, Mandeep Singh and Richard Staelin
■773 ▼tJournal of marketing.▼gVol. 69 No. 4 (2005. 10)▼d2005, 10
■856 ▼uhttps://www.jstor.org/stable/30166549
■SIS ▼aS028014▼b60077308▼h8▼s2▼fP
