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Market Orientation, Creativity, and New Product Performance in High-Technology Firms
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Subin Im
- Title/Author
- Market Orientation, Creativity, and New Product Performance in High-Technology Firms / Subin Im ; John P. Workman, Jr.
- Publish Info
- New York : American Marketing Association, 2004.
- Material Info
- pp. 114-132
- General Note
- Indudes Bibliography Reference
- Added Entry-Personal Name
- John P. Workman, Jr.
- Host Item Entry
- Journal of marketing. : Vol. 68 No. 2 (2004. 4) 2004, 04
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270983
MARC
008210323s2004 ulk aa eng■022 ▼a00222429
■1001 ▼aSubin Im
■24510▼aMarket Orientation, Creativity, and New Product Performance in High-Technology Firms▼dSubin Im▼eJohn P. Workman, Jr.
■260 ▼aNew York▼bAmerican Marketing Association▼c2004.
■300 ▼app. 114-132
■500 ▼aIndudes Bibliography Reference
■7001 ▼aJohn P. Workman, Jr.
■773 ▼tJournal of marketing.▼gVol. 68 No. 2 (2004. 4)▼d2004, 04
■SIS ▼aS028008▼b60077308▼h8▼s2▼fP
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