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When is a Preannounced New Product Likely to be Delayed?
When is a Preannounced New Product Likely to be Delayed?
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Yuhong Wu
- Title/Author
- When is a Preannounced New Product Likely to be Delayed? / Yuhong Wu ; Sridhar Balasubramanian , Vijay Mahajan
- Publish Info
- New York : American Marketing Association, 2004.
- Material Info
- pp. 101-113
- General Note
- Indudes Bibliography Reference
- Added Entry-Personal Name
- Sridhar Balasubramanian , Vijay Mahajan
- Host Item Entry
- Journal of marketing. : Vol. 68 No. 2 (2004. 4) 2004, 04
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270982
MARC
008210323s2004 ulk aa eng■022 ▼a00222429
■1001 ▼aYuhong Wu
■24510▼aWhen is a Preannounced New Product Likely to be Delayed?▼dYuhong Wu▼eSridhar Balasubramanian , Vijay Mahajan
■260 ▼aNew York▼bAmerican Marketing Association▼c2004.
■300 ▼app. 101-113
■500 ▼aIndudes Bibliography Reference
■7001 ▼aSridhar Balasubramanian , Vijay Mahajan
■773 ▼tJournal of marketing.▼gVol. 68 No. 2 (2004. 4)▼d2004, 04
■SIS ▼aS028008▼b60077308▼h8▼s2▼fP
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