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Attention Capture and Transfer in Advertising : Brand, Pictorial, and Text-Size Effects
Attention Capture and Transfer in Advertising : Brand, Pictorial, and Text-Size Effects
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Rik Pieters
- 서명/저자
- Attention Capture and Transfer in Advertising : Brand, Pictorial, and Text-Size Effects / Rik Pieters , Michel Wedel
- 발행사항
- New York : American Marketing Association, 2004.
- 형태사항
- pp. 36-50
- 주기사항
- Indudes Bibliography Reference
- 기타저자
- Michel Wedel
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270978
MARC
008210323s2004 ulk aa eng■022 ▼a00222429
■1001 ▼aRik Pieters
■24510▼aAttention Capture and Transfer in Advertising▼bBrand, Pictorial, and Text-Size Effects▼dRik Pieters▼eMichel Wedel
■260 ▼aNew York▼bAmerican Marketing Association▼c2004.
■300 ▼app. 36-50
■500 ▼aIndudes Bibliography Reference
■7001 ▼aMichel Wedel
■773 ▼tJournal of marketing.▼gVol. 68 No. 2 (2004. 4)▼d2004, 04
■SIS ▼aS028008▼b60077308▼h8▼s2▼fP
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