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Customer Portfolio Management : Toward a Dynamic Theory of Exchange Relationships
Customer Portfolio Management : Toward a Dynamic Theory of Exchange Relationships
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Michael D. Johnson
- Title/Author
- Customer Portfolio Management : Toward a Dynamic Theory of Exchange Relationships / Michael D. Johnson ; Fred Selnes
- Publish Info
- New York : American Marketing Association, 2004.
- Material Info
- pp. 1-17
- General Note
- Indudes Bibliography Reference
- Added Entry-Personal Name
- Fred Selnes
- Host Item Entry
- Journal of marketing. : Vol. 68 No. 2 (2004. 4) 2004, 04
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270976
MARC
008210323s2004 ulk aa eng■022 ▼a00222429
■1001 ▼aMichael D. Johnson
■24510▼aCustomer Portfolio Management▼bToward a Dynamic Theory of Exchange Relationships▼dMichael D. Johnson▼eFred Selnes
■260 ▼aNew York▼bAmerican Marketing Association▼c2004.
■300 ▼app. 1-17
■500 ▼aIndudes Bibliography Reference
■7001 ▼aFred Selnes
■773 ▼tJournal of marketing.▼gVol. 68 No. 2 (2004. 4)▼d2004, 04
■SIS ▼aS028008▼b60077308▼h8▼s2▼fP
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