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Return on Marketing : Using Customer Equity to Focus Marketing Strategy
Return on Marketing : Using Customer Equity to Focus Marketing Strategy
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Roland T. Rust
- Title/Author
- Return on Marketing : Using Customer Equity to Focus Marketing Strategy / Roland T. Rust ; Katherine N. Lemon , Valarie A. Zeithaml
- Publish Info
- New York : American Marketing Association, 2004.
- Material Info
- pp. 109-127
- General Note
- Indudes Bibliography Reference
- Added Entry-Personal Name
- Katherine N. Lemon , Valarie A. Zeithaml
- Host Item Entry
- Journal of marketing. : Vol. 68 No. 1 (2004. 1) 2004, 01
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270973
MARC
008210323s2004 ulk aa eng■022 ▼a00222429
■1001 ▼aRoland T. Rust
■24510▼aReturn on Marketing▼bUsing Customer Equity to Focus Marketing Strategy▼dRoland T. Rust▼eKatherine N. Lemon , Valarie A. Zeithaml
■260 ▼aNew York▼bAmerican Marketing Association▼c2004.
■300 ▼app. 109-127
■500 ▼aIndudes Bibliography Reference
■7001 ▼aKatherine N. Lemon , Valarie A. Zeithaml
■773 ▼tJournal of marketing.▼gVol. 68 No. 1 (2004. 1)▼d2004, 01
■SIS ▼aS028007▼b60077308▼h8▼s2▼fP
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