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Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Peter C. Verhoef
- Title/Author
- Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development / Peter C. Verhoef
- Publish Info
- New York : American Marketing Association, 2003.
- Material Info
- pp. 30-45
- General Note
- Indudes Bibliography Reference
- Host Item Entry
- Journal of marketing. : Vol. 67 No. 4 (2003. 10) 2003, 10
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270961
MARC
008210323s2003 ulk aa eng■022 ▼a00222429
■1001 ▼aPeter C. Verhoef
■24510▼aUnderstanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development▼dPeter C. Verhoef
■260 ▼aNew York▼bAmerican Marketing Association▼c2003.
■300 ▼app. 30-45
■500 ▼aIndudes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 67 No. 4 (2003. 10)▼d2003, 10
■SIS ▼aS028006▼b60077308▼h8▼s2▼fP
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