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Revenue Premium as an Outcome Measure of Brand Equity
Revenue Premium as an Outcome Measure of Brand Equity
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Kusum L. Ailawadi
- Title/Author
- Revenue Premium as an Outcome Measure of Brand Equity / Kusum L. Ailawadi ; Donald R. Lehmann , Scott A. Neslin
- Publish Info
- New York : American Marketing Association, 2003.
- Material Info
- pp. 1-17
- General Note
- Indudes Bibliography Reference
- Added Entry-Personal Name
- Donald R. Lehmann , Scott A. Neslin
- Host Item Entry
- Journal of marketing. : Vol. 67 No. 4 (2003. 10) 2003, 10
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270959
MARC
008210323s2003 ulk aa eng■022 ▼a00222429
■1001 ▼aKusum L. Ailawadi
■24510▼aRevenue Premium as an Outcome Measure of Brand Equity▼dKusum L. Ailawadi▼eDonald R. Lehmann , Scott A. Neslin
■260 ▼aNew York▼bAmerican Marketing Association▼c2003.
■300 ▼app. 1-17
■500 ▼aIndudes Bibliography Reference
■7001 ▼aDonald R. Lehmann , Scott A. Neslin
■773 ▼tJournal of marketing.▼gVol. 67 No. 4 (2003. 10)▼d2003, 10
■SIS ▼aS028006▼b60077308▼h8▼s2▼fP
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