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Mass-Communicated Prediction Requests : Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy
Mass-Communicated Prediction Requests : Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Eric R. Spangenberg
- Title/Author
- Mass-Communicated Prediction Requests : Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy / Eric R. Spangenberg ; David E. Sprott , Bianca Grohmann , Ronn J. Smith
- Publish Info
- New York : American Marketing Association, 2003.
- Material Info
- pp. 47-62
- General Note
- Indudes Bibliography Reference
- Added Entry-Personal Name
- David E. Sprott , Bianca Grohmann , Ronn J. Smith
- Host Item Entry
- Journal of marketing. : Vol. 67 No. 3 (2003. 7) 2003, 07
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270954
MARC
008210323s2003 ulk aa eng■022 ▼a00222429
■1001 ▼aEric R. Spangenberg
■24510▼aMass-Communicated Prediction Requests▼bPractical Application and a Cognitive Dissonance Explanation for Self-Prophecy▼dEric R. Spangenberg▼eDavid E. Sprott , Bianca Grohmann , Ronn J. Smith
■260 ▼aNew York▼bAmerican Marketing Association▼c2003.
■300 ▼app. 47-62
■500 ▼aIndudes Bibliography Reference
■7001 ▼aDavid E. Sprott , Bianca Grohmann , Ronn J. Smith
■773 ▼tJournal of marketing.▼gVol. 67 No. 3 (2003. 7)▼d2003, 07
■SIS ▼aS028005▼b60077308▼h8▼s2▼fP
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