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Teaching Old Brands New Tricks : Retro Branding and the Revival of Brand Meaning
Teaching Old Brands New Tricks : Retro Branding and the Revival of Brand Meaning
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Stephen Brown
- Title/Author
- Teaching Old Brands New Tricks : Retro Branding and the Revival of Brand Meaning / Stephen Brown ; Robert V. Kozinets , John F. Sherry Jr.
- Publish Info
- New York : American Marketing Association, 2003.
- Material Info
- pp. 19-33
- General Note
- Indudes Bibliography Reference
- Added Entry-Personal Name
- Robert V. Kozinets , John F. Sherry Jr.
- Host Item Entry
- Journal of marketing. : Vol. 67 No. 3 (2003. 7) 2003, 07
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270952
MARC
008210323s2003 ulk aa eng■022 ▼a00222429
■1001 ▼aStephen Brown
■24510▼aTeaching Old Brands New Tricks▼bRetro Branding and the Revival of Brand Meaning▼dStephen Brown▼e Robert V. Kozinets , John F. Sherry Jr.
■260 ▼aNew York▼bAmerican Marketing Association▼c2003.
■300 ▼app. 19-33
■500 ▼aIndudes Bibliography Reference
■7001 ▼aRobert V. Kozinets , John F. Sherry Jr.
■773 ▼tJournal of marketing.▼gVol. 67 No. 3 (2003. 7)▼d2003, 07
■SIS ▼aS028005▼b60077308▼h8▼s2▼fP
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