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What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation
What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Rajesh K. Chandy
- Title/Author
- What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation / Rajesh K. Chandy ; Jaideep C. Prabhu,Kersi D. Antia
- Publish Info
- New York : American Marketing Association, 2003.
- Material Info
- pp. 1-18
- General Note
- Indudes Bibliography Reference
- Added Entry-Personal Name
- Jaideep C. Prabhu,Kersi D. Antia
- Host Item Entry
- Journal of marketing. : Vol. 67 No. 3 (2003. 7) 2003, 07
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270951
MARC
008210323s2003 ulk aa eng■022 ▼a00222429
■1001 ▼aRajesh K. Chandy
■24510▼aWhat Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation▼dRajesh K. Chandy▼eJaideep C. Prabhu,Kersi D. Antia
■260 ▼aNew York▼bAmerican Marketing Association▼c2003.
■300 ▼app. 1-18
■500 ▼aIndudes Bibliography Reference
■7001 ▼aJaideep C. Prabhu,Kersi D. Antia
■773 ▼tJournal of marketing.▼gVol. 67 No. 3 (2003. 7)▼d2003, 07
■SIS ▼aS028005▼b60077308▼h8▼s2▼fP
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