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The Identity Salience Model of Relationship Marketing Success : The Case of Nonprofit Marketing
The Identity Salience Model of Relationship Marketing Success : The Case of Nonprofit Marketing
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Dennis B. Arnett
- 서명/저자
- The Identity Salience Model of Relationship Marketing Success : The Case of Nonprofit Marketing / Dennis B. Arnett , Steve D. German,Shelby D. Hunt
- 발행사항
- New York : American Marketing Association, 2003.
- 형태사항
- pp. 89-105
- 주기사항
- Indudes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270948
MARC
008210323s2003 ulk aa eng■022 ▼a00222429
■1001 ▼aDennis B. Arnett
■24510▼aThe Identity Salience Model of Relationship Marketing Success▼bThe Case of Nonprofit Marketing▼dDennis B. Arnett▼eSteve D. German,Shelby D. Hunt
■260 ▼aNew York▼bAmerican Marketing Association▼c2003.
■300 ▼app. 89-105
■500 ▼aIndudes Bibliography Reference
■7001 ▼aSteve D. German,Shelby D. Hunt
■773 ▼tJournal of marketing.▼gVol. 67 No. 2 (2003. 4)▼d2003, 04
■SIS ▼aS028004▼b60077308▼h8▼s2▼fP
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