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Consumer–Company Identification : A Framework for Understanding Consumers’ Relationships with Companies
Consumer–Company Identification : A Framework for Understanding Consumers’ Relationships with Companies
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Consumer–Company Identification : A Framework for Understanding Consumers’ Relationships with Companies / C.B. Bhattacharya , Sankar Sen
- 발행사항
- New York : American Marketing Association, 2003.
- 형태사항
- pp. 76-88
- 주기사항
- Indudes Bibliography Reference
- 기타저자
- Sankar Sen
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270946
MARC
008210323s2003 ulk aa eng■022 ▼a00222429
■1001 ▼aC.B. Bhattacharya
■24510▼aConsumer–Company Identification▼bA Framework for Understanding Consumers’ Relationships with Companies▼dC.B. Bhattacharya▼eSankar Sen
■260 ▼aNew York▼bAmerican Marketing Association▼c2003.
■300 ▼app. 76-88
■500 ▼aIndudes Bibliography Reference
■7001 ▼aSankar Sen
■773 ▼tJournal of marketing.▼gVol. 67 No. 2 (2003. 4)▼d2003, 04
■SIS ▼aS028004▼b60077308▼h8▼s2▼fP
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