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Innovations in Product Functionality : When and Why Are Explicit Comparisons Effective?
Innovations in Product Functionality : When and Why Are Explicit Comparisons Effective?
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Innovations in Product Functionality : When and Why Are Explicit Comparisons Effective? / Paschalina (Lilia) Ziamou , S. Ratneshwar
- 발행사항
- New York : American Marketing Association, 2003.
- 형태사항
- pp. 49-61
- 주기사항
- Indudes Bibliography Reference
- 기타저자
- S. Ratneshwar
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270944
MARC
008210323s2003 ulk aa eng■022 ▼a00222429
■1001 ▼aPaschalina (Lilia) Ziamou
■24510▼aInnovations in Product Functionality▼bWhen and Why Are Explicit Comparisons Effective?▼dPaschalina (Lilia) Ziamou▼eS. Ratneshwar
■260 ▼aNew York▼bAmerican Marketing Association▼c2003.
■300 ▼app. 49-61
■500 ▼aIndudes Bibliography Reference
■7001 ▼aS. Ratneshwar
■773 ▼tJournal of marketing.▼gVol. 67 No. 2 (2003. 4)▼d2003, 04
■SIS ▼aS028004▼b60077308▼h8▼s2▼fP
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