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What to Convey in Antismoking Advertisements for Adolescents
What to Convey in Antismoking Advertisements for Adolescents
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Cornelia Pechmann
- Title/Author
- What to Convey in Antismoking Advertisements for Adolescents / Cornelia Pechmann ; Marvin E. Goldberg,Ellen Thomas Reibling
- Publish Info
- New York : American Marketing Association, 2003.
- Material Info
- pp. 1-18
- General Note
- Indudes Bibliography Reference
- Added Entry-Personal Name
- Marvin E. Goldberg,Ellen Thomas Reibling
- Host Item Entry
- Journal of marketing. : Vol. 67 No. 2 (2003. 4) 2003, 04
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270941
MARC
008210323s2003 ulk aa eng■022 ▼a00222429
■1001 ▼aCornelia Pechmann
■24510▼aWhat to Convey in Antismoking Advertisements for Adolescents▼dCornelia Pechmann▼eMarvin E. Goldberg,Ellen Thomas Reibling
■260 ▼aNew York▼bAmerican Marketing Association▼c2003.
■300 ▼app. 1-18
■500 ▼aIndudes Bibliography Reference
■7001 ▼aMarvin E. Goldberg,Ellen Thomas Reibling
■773 ▼tJournal of marketing.▼gVol. 67 No. 2 (2003. 4)▼d2003, 04
■SIS ▼aS028004▼b60077308▼h8▼s2▼fP
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