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Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- James R. Brown
- Title/Author
- Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms / James R. Brown ; Chekitan S. Dev and Dong-Jin Lee
- Publish Info
- New York : American Marketing Association, 2000.
- Material Info
- pp. 51-65
- General Note
- Indudes Bibliography Reference
- Added Entry-Personal Name
- Chekitan S. Dev and Dong-Jin Lee
- Host Item Entry
- Journal of marketing. : Vol. 64 No. 2 (2000. 4) 2000, 04
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270698
MARC
008210322s2000 ulk aa eng■022 ▼a00222429
■1001 ▼aJames R. Brown
■24510▼aManaging Marketing Channel Opportunism▼bThe Efficacy of Alternative Governance Mechanisms▼dJames R. Brown▼eChekitan S. Dev and Dong-Jin Lee
■260 ▼aNew York▼bAmerican Marketing Association▼c2000.
■300 ▼app. 51-65
■500 ▼aIndudes Bibliography Reference
■7001 ▼aChekitan S. Dev and Dong-Jin Lee
■773 ▼tJournal of marketing.▼gVol. 64 No. 2 (2000. 4)▼d2000, 04
■SIS ▼aS027992▼b60077308▼h8▼s2▼fP
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