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Strategic Marketing Planning for Radically New Products
Strategic Marketing Planning for Radically New Products
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Lee G. Cooper
- Title/Author
- Strategic Marketing Planning for Radically New Products / Lee G. Cooper
- Publish Info
- New York : American Marketing Association, 2000.
- Material Info
- pp. 1-16
- General Note
- INDUBES BTBLIOGRAPHY REFEREN CE
- Host Item Entry
- Journal of marketing. : Vol. 64 No. 1 (2000. 1) 2000, 01
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270694
MARC
008210322s2000 ulk aa eng■022 ▼a00222429
■1001 ▼aLee G. Cooper
■24510▼aStrategic Marketing Planning for Radically New Products▼dLee G. Cooper
■260 ▼aNew York▼bAmerican Marketing Association▼c2000.
■300 ▼app. 1-16
■500 ▼aINDUBES BTBLIOGRAPHY REFEREN CE
■773 ▼tJournal of marketing.▼gVol. 64 No. 1 (2000. 1)▼d2000, 01
■856 ▼uhttps://www.jstor.org/stable/3203387
■SIS ▼aS027991▼b60077308▼h8▼s2▼fP
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