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Sales through Sequential Distribution Channels : An Application to Movies and Videos
Sales through Sequential Distribution Channels : An Application to Movies and Videos
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Sales through Sequential Distribution Channels : An Application to Movies and Videos / Donald R. Lehmann and Charles B. Weinberg
- 발행사항
- New York : American Marketing Association, 2000.
- 형태사항
- pp. 18-33
- 주기사항
- Indudes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270683
MARC
008210322s2000 ulk aa eng■022 ▼a00222429
■1001 ▼aDonald R. Lehmann and Charles B. Weinberg
■24510▼aSales through Sequential Distribution Channels▼bAn Application to Movies and Videos▼dDonald R. Lehmann and Charles B. Weinberg
■260 ▼aNew York▼bAmerican Marketing Association▼c2000.
■300 ▼app. 18-33
■500 ▼aIndudes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 64 No. 3 (2000. 7)▼d2000, 07
■SIS ▼aS027993▼b60077308▼h8▼s2▼fP
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