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The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation
The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Title/Author
- The Incumbents Curse? Incumbency, Size, and Radical Product Innovation / Rajesh K. Chandy and Gerard J. Tellis
- Publish Info
- New York : American Marketing Association, 2000.
- Material Info
- pp. 1-17
- General Note
- Indudes Bibliography Reference
- Host Item Entry
- Journal of marketing. : Vol. 64 No. 3 (2000. 7) 2000, 07
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270680
MARC
008210322s2000 ulk aa eng■022 ▼a00222429
■1001 ▼aRajesh K. Chandy and Gerard J. Tellis
■24510▼aThe Incumbent's Curse? Incumbency, Size, and Radical Product Innovation▼dRajesh K. Chandy and Gerard J. Tellis
■260 ▼aNew York▼bAmerican Marketing Association▼c2000.
■300 ▼app. 1-17
■500 ▼aIndudes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 64 No. 3 (2000. 7)▼d2000, 07
■SIS ▼aS027993▼b60077308▼h8▼s2▼fP
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