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The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Werner J. Reinartz
- Title/Author
- The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration / Werner J. Reinartz ; V. Kumar
- Publish Info
- New York : American Marketing Association, 2003.
- Material Info
- pp. 77-99
- General Note
- INDUBES BTBLIOGRAPHY REFEREN CE
- Added Entry-Personal Name
- V. Kumar
- Host Item Entry
- Journal of marketing. : Vol. 67 No. 1 (2003. 1) 2003, 01
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270679
MARC
008210322s2003 ulk aa eng■022 ▼a00222429
■1001 ▼aWerner J. Reinartz
■24510▼aThe Impact of Customer Relationship Characteristics on Profitable Lifetime Duration ▼dWerner J. Reinartz ▼eV. Kumar
■260 ▼aNew York▼bAmerican Marketing Association▼c2003.
■300 ▼app. 77-99
■500 ▼aINDUBES BTBLIOGRAPHY REFEREN CE
■7001 ▼aV. Kumar
■773 ▼tJournal of marketing.▼gVol. 67 No. 1 (2003. 1)▼d2003, 01
■856 ▼uhttps://www.jstor.org/stable/30040512
■SIS ▼aS028003▼b60077308▼h8▼s2▼fP
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