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A Benefit Congruency Framework of Sales Promotion Effectiveness
A Benefit Congruency Framework of Sales Promotion Effectiveness
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Pierre Chandon
- Title/Author
- A Benefit Congruency Framework of Sales Promotion Effectiveness / Pierre Chandon ; Brian Wansink and Gilles Laurent
- Publish Info
- New York : American Marketing Association, 2000.
- Material Info
- pp. 65-81
- General Note
- Indudes Bibliography Reference
- Added Entry-Personal Name
- Brian Wansink and Gilles Laurent
- Host Item Entry
- Journal of marketing. : Vol. 64 No. 4 (2000. 10) 2000, 10
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270671
MARC
008210322s2000 ulk aa eng■022 ▼a00222429
■1001 ▼aPierre Chandon
■24510▼aA Benefit Congruency Framework of Sales Promotion Effectiveness▼dPierre Chandon▼eBrian Wansink and Gilles Laurent
■260 ▼aNew York▼bAmerican Marketing Association▼c2000.
■300 ▼app. 65-81
■500 ▼aIndudes Bibliography Reference
■7001 ▼aBrian Wansink and Gilles Laurent
■773 ▼tJournal of marketing.▼gVol. 64 No. 4 (2000. 10)▼d2000, 10
■SIS ▼aS027994▼b60077308▼h8▼s2▼fP
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