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Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions
Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions / Subramanian Balachander , Sanjoy Ghose
- 발행사항
- New York : American Marketing Association, 2003.
- 형태사항
- pp. 4-13
- 주기사항
- INDUBES BTBLIOGRAPHY REFEREN CE
- 기타저자
- Sanjoy Ghose
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270662
MARC
008210322s2003 ulk aa eng■022 ▼a00222429
■1001 ▼aSubramanian Balachander
■24510▼aReciprocal Spillover Effects: A Strategic Benefit of Brand Extensions ▼dSubramanian Balachander▼eSanjoy Ghose
■260 ▼aNew York▼bAmerican Marketing Association▼c2003.
■300 ▼app. 4-13
■500 ▼aINDUBES BTBLIOGRAPHY REFEREN CE
■7001 ▼aSanjoy Ghose
■773 ▼tJournal of marketing.▼gVol. 67 No. 1 (2003. 1)▼d2003, 01
■856 ▼uhttps://www.jstor.org/stable/30040507
■SIS ▼aS028003▼b60077308▼h8▼s2▼fP
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