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Strategic Interdependence in Organizations : Deconglomeration and Marketing Strategy
Strategic Interdependence in Organizations : Deconglomeration and Marketing Strategy
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- P. Rajan Varadarajan
- Title/Author
- Strategic Interdependence in Organizations : Deconglomeration and Marketing Strategy / P. Rajan Varadarajan ; Satish Jayachandran and J. Chris White
- Publish Info
- New York : American Marketing Association, 2001.
- Material Info
- pp. 15-28
- General Note
- Indudes Bibliography Reference
- Added Entry-Personal Name
- Satish Jayachandran and J. Chris White
- Host Item Entry
- Journal of marketing. : Vol. 65 No. 1 (2001. 1) 2001, 01
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270655
MARC
008210322s2001 ulk aa eng■022 ▼a00222429
■1001 ▼aP. Rajan Varadarajan
■24510▼aStrategic Interdependence in Organizations▼bDeconglomeration and Marketing Strategy▼dP. Rajan Varadarajan▼eSatish Jayachandran and J. Chris White
■260 ▼aNew York▼bAmerican Marketing Association▼c2001.
■300 ▼app. 15-28
■500 ▼aIndudes Bibliography Reference
■7001 ▼aSatish Jayachandran and J. Chris White
■773 ▼tJournal of marketing.▼gVol. 65 No. 1 (2001. 1)▼d2001, 01
■SIS ▼aS027995▼b60077308▼h8▼s2▼fP
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