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Choice of Supplier in Embedded Markets : Relationship and Marketing Program Effects
Choice of Supplier in Embedded Markets : Relationship and Marketing Program Effects
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Kenneth H. Wathne
- Title/Author
- Choice of Supplier in Embedded Markets : Relationship and Marketing Program Effects / Kenneth H. Wathne ; Harald Biong and Jan B. Heide
- Publish Info
- New York : American Marketing Association, 2001.
- Material Info
- pp. 54-66
- General Note
- Indudes Bibliography Reference
- Added Entry-Personal Name
- Harald Biong and Jan B. Heide
- Host Item Entry
- Journal of marketing. : Vol. 65 No. 2 (2001. 4) 2001, 04
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270642
MARC
008210322s2001 ulk aa eng■022 ▼a00222429
■1001 ▼aKenneth H. Wathne
■24510▼aChoice of Supplier in Embedded Markets▼bRelationship and Marketing Program Effects▼dKenneth H. Wathne▼eHarald Biong and Jan B. Heide
■260 ▼aNew York▼bAmerican Marketing Association▼c2001.
■300 ▼app. 54-66
■500 ▼aIndudes Bibliography Reference
■7001 ▼aHarald Biong and Jan B. Heide
■773 ▼tJournal of marketing.▼gVol. 65 No. 2 (2001. 4)▼d2001, 04
■SIS ▼aS027996▼b60077308▼h8▼s2▼fP
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