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Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Mark B. Houston
- Title/Author
- Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure / Mark B. Houston ; Beth A. Walker, Michael D. Hutt and Peter H. Reingen
- Publish Info
- New York : American Marketing Association, 2001.
- Material Info
- pp. 19-34
- General Note
- Indudes Bibliography Reference
- Added Entry-Personal Name
- Beth A. Walker, Michael D. Hutt and Peter H. Reingen
- Host Item Entry
- Journal of marketing. : Vol. 65 No. 2 (2001. 4) 2001, 04
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270636
MARC
008210322s2001 ulk aa eng■022 ▼a00222429
■1001 ▼aMark B. Houston
■24510▼aCross-Unit Competition for a Market Charter▼bThe Enduring Influence of Structure▼dMark B. Houston▼eBeth A. Walker, Michael D. Hutt and Peter H. Reingen
■260 ▼aNew York▼bAmerican Marketing Association▼c2001.
■300 ▼app. 19-34
■500 ▼aIndudes Bibliography Reference
■7001 ▼aBeth A. Walker, Michael D. Hutt and Peter H. Reingen
■773 ▼tJournal of marketing.▼gVol. 65 No. 2 (2001. 4)▼d2001, 04
■SIS ▼aS027996▼b60077308▼h8▼s2▼fP
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