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Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications
Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Charles H. Noble
- Title/Author
- Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications / Charles H. Noble ; Rajiv K. Sinha and Ajith Kumar
- Publish Info
- New York : American Marketing Association, 2002.
- Material Info
- pp. 25-39
- General Note
- INDUBES BTBLIOGRAPHY REFEREN CE
- Added Entry-Personal Name
- Rajiv K. Sinha and Ajith Kumar
- Host Item Entry
- Journal of marketing. : Vol. 66 No. 4 (2002. 10) 2002, 10
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270634
MARC
008210322s2002 ulk aa eng■022 ▼a00222429
■1001 ▼aCharles H. Noble
■24510▼aMarket Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications ▼dCharles H. Noble▼eRajiv K. Sinha and Ajith Kumar
■260 ▼aNew York▼bAmerican Marketing Association▼c2002.
■300 ▼app. 25-39
■500 ▼aINDUBES BTBLIOGRAPHY REFEREN CE
■7001 ▼aRajiv K. Sinha and Ajith Kumar
■773 ▼tJournal of marketing.▼gVol. 66 No. 4 (2002. 10)▼d2002, 10
■856 ▼uhttps://www.jstor.org/stable/3203355
■SIS ▼aS028002▼b60077308▼h8▼s2▼fP
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