서브메뉴
검색
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Roland T. Rust
- Title/Author
- Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both / Roland T. Rust ; Christine Moorman, Peter R. Dickson
- Publish Info
- New York : American Marketing Association, 2002.
- Material Info
- pp. 7-24
- General Note
- INDUBES BTBLIOGRAPHY REFEREN CE
- Added Entry-Personal Name
- Christine Moorman, Peter R. Dickson
- Host Item Entry
- Journal of marketing. : Vol. 66 No. 4 (2002. 10) 2002, 10
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270632
MARC
008210322s2002 ulk aa eng■022 ▼a00222429
■1001 ▼aRoland T. Rust
■24510▼aGetting Return on Quality: Revenue Expansion, Cost Reduction, or Both▼dRoland T. Rust▼eChristine Moorman, Peter R. Dickson
■260 ▼aNew York▼bAmerican Marketing Association▼c2002.
■300 ▼app. 7-24
■500 ▼aINDUBES BTBLIOGRAPHY REFEREN CE
■7001 ▼aChristine Moorman, Peter R. Dickson
■773 ▼tJournal of marketing.▼gVol. 66 No. 4 (2002. 10)▼d2002, 10
■856 ▼uhttps://www.jstor.org/stable/3203355
■SIS ▼aS028002▼b60077308▼h8▼s2▼fP
Preview
Export
ChatGPT Discussion
AI Recommended Related Books
Detail Info.
- Reservation
- Not Exist
- My Folder
- Reference Materials for Thesis Writing
- Reference Materials for Research Ethics
- Job-Related Books
