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Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Roland T. Rust
- 서명/저자
- Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both / Roland T. Rust , Christine Moorman, Peter R. Dickson
- 발행사항
- New York : American Marketing Association, 2002.
- 형태사항
- pp. 7-24
- 주기사항
- INDUBES BTBLIOGRAPHY REFEREN CE
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270632
MARC
008210322s2002 ulk aa eng■022 ▼a00222429
■1001 ▼aRoland T. Rust
■24510▼aGetting Return on Quality: Revenue Expansion, Cost Reduction, or Both▼dRoland T. Rust▼eChristine Moorman, Peter R. Dickson
■260 ▼aNew York▼bAmerican Marketing Association▼c2002.
■300 ▼app. 7-24
■500 ▼aINDUBES BTBLIOGRAPHY REFEREN CE
■7001 ▼aChristine Moorman, Peter R. Dickson
■773 ▼tJournal of marketing.▼gVol. 66 No. 4 (2002. 10)▼d2002, 10
■856 ▼uhttps://www.jstor.org/stable/3203355
■SIS ▼aS028002▼b60077308▼h8▼s2▼fP
