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When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States
When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Kwaku Atuahene-Gima
- Title/Author
- When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States / Kwaku Atuahene-Gima ; Haiyang Li
- Publish Info
- New York : American Marketing Association, 2002.
- Material Info
- pp. 61-81
- General Note
- INDUBES BTBLIOGRAPHY REFEREN CE
- Added Entry-Personal Name
- Haiyang Li
- Host Item Entry
- Journal of marketing. : Vol. 66 No. 3 (2002. 7) 2002, 07
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270616
MARC
008210322s2002 ulk aa eng■022 ▼a00222429
■1001 ▼aKwaku Atuahene-Gima
■24510▼aWhen Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States ▼dKwaku Atuahene-Gima ▼eHaiyang Li
■260 ▼aNew York▼bAmerican Marketing Association▼c2002.
■300 ▼app. 61-81
■500 ▼aINDUBES BTBLIOGRAPHY REFEREN CE
■7001 ▼aHaiyang Li
■773 ▼tJournal of marketing.▼gVol. 66 No. 3 (2002. 7)▼d2002, 07
■SIS ▼aS028001▼b60077308▼h8▼s2▼fP
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