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Communicating the Consequences of Early Detection : The Role of Evidence and Framing
Communicating the Consequences of Early Detection : The Role of Evidence and Framing
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Dena Cox and Anthony D. Cox
- Title/Author
- Communicating the Consequences of Early Detection : The Role of Evidence and Framing / Dena Cox and Anthony D. Cox
- Publish Info
- New York : American Marketing Association, 2001.
- Material Info
- pp. 91-103
- General Note
- Indudes Bibliography Reference
- Host Item Entry
- Journal of marketing. : Vol. 65 No. 3 (2001. 7) 2001, 07
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270609
MARC
008210322s2001 ulk aa eng■022 ▼a00222429
■1001 ▼aDena Cox and Anthony D. Cox
■24510▼aCommunicating the Consequences of Early Detection▼bThe Role of Evidence and Framing▼dDena Cox and Anthony D. Cox
■260 ▼aNew York▼bAmerican Marketing Association▼c2001.
■300 ▼app. 91-103
■500 ▼aIndudes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 65 No. 3 (2001. 7)▼d2001, 07
■SIS ▼aS027997▼b60077308▼h8▼s2▼fP
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