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Promotion of Prescription Drugs and Its Impact on Physicians' Choice Behavior
Promotion of Prescription Drugs and Its Impact on Physicians' Choice Behavior
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Promotion of Prescription Drugs and Its Impact on Physicians Choice Behavior / Füsun F. Gönül, Franklin Carter , Elina Petrova and Kannan Srinivasan
- 발행사항
- New York : American Marketing Association, 2001.
- 형태사항
- pp. 79-90
- 주기사항
- Indudes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270606
MARC
008210322s2001 ulk aa eng■022 ▼a00222429
■1001 ▼aFüsun F. Gönül, Franklin Carter
■24510▼aPromotion of Prescription Drugs and Its Impact on Physicians' Choice Behavior▼dFüsun F. Gönül, Franklin Carter▼eElina Petrova and Kannan Srinivasan
■260 ▼aNew York▼bAmerican Marketing Association▼c2001.
■300 ▼app. 79-90
■500 ▼aIndudes Bibliography Reference
■7001 ▼aElina Petrova and Kannan Srinivasan
■773 ▼tJournal of marketing.▼gVol. 65 No. 3 (2001. 7)▼d2001, 07
■SIS ▼aS027997▼b60077308▼h8▼s2▼fP
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